CX - Case Study: Ontario School Boards suing Social Media Giants

Articles

Information

P1: Current State of Public Education

  • Boards allege that social media platforms have caused students to suffer from significant mental health issues
  • Platforms manipulated young student’s brain neurochemistry to get them hooked to social media platforms
  • Causing reduced attention span and behavioural issues in class
  • The negative impacts of social media have interfered with the school boards’ ability to effectively educate children

P2: Major Arguments and List of Damages of Public Education Boards

  • Major Argument: Social media companies (Meta Platforms Inc., Snap Inc., and ByteDance Ltd.) operate platforms that are “unsafe and/or addictive.”
  • Alleged Damages:
    • mental health issues among students
    • behavioural dysregulation among students
    • learning impairments in students
    • attention impairments in students
    • interference with the school boards’ ability to fulfill their mandate of educating children
  • Total Damages Sought: $4.5 billion

P3: Major Arguments in CBC Article & Challenges of School Boards

  • Difficulty in proving “duty of care”
    • Do the social media companies owe a “duty of care” to the school boards?
    • legal experts say it will be challenging for school boards to prove social media companies owe specific “duty of care” to students using their platforms
  • Establishing causation
    • difficult to definitively establish were directly caused by social media use
    • other contributing factors can be argued
    • “But the question will be, how do you quantify that? And is it caused by Facebook and TikTok and Snapchat, or is it something else?”
  • Litigation Complexity and Duration
    • expected to be lengthy
    • potentially can take years to complete
  • Resource Intensiveness
    • involve dozens of experts
    • thousands of documents and research
    • significant costs 💲💲💲

P4: Evidence for My View on the Issue

  • My “view”: social media does cause harm
  • Gen Z and Mental Health
    • Psychologist Jean Twenge explicitly states that Gen Z has experienced a “significant rise in mental health issues”
    • Gen Z: 1st gen. to spend their entire adolescence w/ smartphones and ubiquitous social media
    • corroborates w/ school board’s claims of mental health struggles
  • Shift in Communication
    • Twenge notes that Gen Z exhibits “increased online communication, less face-to-face interaction”
    • can be argued by school boards to contribute to
      • behavioural dysregulation
      • reduced social skills necessary for classroom learning
  • Pervasive Influence
    • Paolo Granata’s discussion of Marshall McLuhan’s “medium is the message”
    • … and his assertion that younger generations “live on” social media rather than just being “in front of” it
    • underscores idea that social media is an environ. shaping young people’s development (not just a tool)
  • News as Entertainment
    • news turning into comedy (especially on social media) and being consumed as entertainment
    • points to a broader shift in how information is processed and attention is captured
    • potentially impacting students’ ability to engage w/ traditional, structured learning